Co-founder and CEO @ Praxic · SWE @ Muskoka Woods · SFM @ Waterloo · previously grew a 57K+ audience teaching gymnastics online
i'm driven by a pretty simple instinct: i like making people's lives easier.
I'm drawn to the small frictions people learn to tolerate, the confusing systems, repeated tasks, messy handoffs, and quiet stress that slowly make life harder than it needs to be. I like noticing those things, understanding why they exist, and finding ways to make them feel lighter.
I care a lot about people. Whether the problem is corporate inefficiency, getting dressed with confidence, or someone not having a safe place to live, the thread is the same: I want life to feel less difficult for more people.
“People should be living, not surviving.”
Bringing a lot of energy to the things I care about.
I like ambitious people, fast learning, shared ideas, and teams where work feels alive instead of transactional.
The best work is serious without being lifeless, the kind of work where people care deeply, move quickly, and make each other better.
opportunity should not depend on your postal code, your network, or whether you learned the hidden rules early. I care about building tools, communities, and systems that help more people access knowledge, confidence, capital, and rooms they were never explicitly invited into, or didn't even know about.
AI personal stylist that generates complete outfit recommendations based on your colour season, aesthetic preferences, and commitment to sustainable fashion. Includes a filter for ethically-made, secondhand, and Canadian brands.
Built an internal staff platform for one of Canada's largest sports and retreat centres. Role-based SOP management, AI-powered scheduling via Gemini, direct Excel ingestion pipeline. Concept to company-wide adoption in under a month.
Won 1st place at Waterloo's 6th Annual UWCISA Interactive Business Dashboard Competition. Our team built an executive-ready dashboard for Cinema Paradiso, an independent movie theatre, using 300,000+ itemized transactions. We turned raw operational data into clear insights on revenue, customer behaviour, and theatre performance, then presented recommendations to judges from Cineplex and Waterloo SAF.
read the writeup ↗Co-founder & CEO Building in Waterloo
AI Strategy Consultant
Researched Copilot's competitive position against Gemini, ChatGPT, and Claude in the North American SMB market, then presented strategic recommendations to Microsoft's GM of AI Business Solutions, Americas SMB.
Focused on channel strategy, partner incentives, SMB use cases, and opportunities to accelerate Copilot adoption across distributors, MSPs, and solution partners.
Software Engineer Intern Ontario
Conference Planning Executive
from TV sets to gymsuit partnerships to meet-and-greets — gymnastics was my first lesson in building something people cared about.
Level 9 competitive gymnast. Spent a decade learning what discipline actually looks like.
As a kid, I was on a show called My Perfect Landing. It is on Family Channel, Netflix, and CBBC, which gave me an early glimpse into performance, media, and building an audience.
I used the attention from the show to turn myself into a personal brand, teaching kids online across YouTube, TikTok, and Instagram. It grew to 57K+ followers, 1M+ views on a single video, 700k+ likes across platforms, brand partnerships, virtual events, meet-and-greets, and $30,000+ in revenue.
I stopped when my goals shifted. I kept the skills: storytelling, distribution, trust-building, and learning what people actually want.
I helped build two homes in the Dominican Republic with LiveDifferent after raising $2,500+ to go.
That trip changed the way I think about helping people, and broadened my perspectives. Some problems need software. Some need better systems. Some need people to show up, listen, and do the work in front of them.
It made my idea of “making life easier” feel much bigger, not just optimizing workflows, but caring about dignity, access, housing, safety, and whether people's basic needs are being met.
don't @ me.
